What are QR CODES Marketing
QR Codes have reinvented the ways with which to interact with your target audience. The advantages QR Codes can offer don’t end with just redirecting to a URL. QR Codes can also help you engage with your customers and attract new leads by connecting them not only from offline to online platforms but also between online sources.
Want to boost customer engagement?
If you aim for long-term interactions with customers, stimulate brand loyalty, and initiate a potential word-of-mouth campaign, these QR Codes can come to the rescue.
A quick response, or QR, is a type of barcode that can store a multitude of information. The obvious difference between a QR Code and Barcode is its appearance. A QR Code is always in the shape of a square and contains smaller, even blocks similar to Tetris. A Barcode, on the other hand, has vertical bars in different thicknesses and often accompanied by a serial number.
Because of its versatility, a QR Code can be programmed to do a multitude of things. It can be split into two formats: Dynamic and Static. A Dynamic QR Code is useful for businesses or nonprofits in their marketing strategy because of its advantages. Though it needs a subscription to work, it is a small price to pay compared to the benefits it offers. Dynamic QR Code solutions are editable, which means if you made a mistake and only noticed it after the QR Codes are printed, you can easily log in to the dashboard and fix them without changing the appearance of the already printed Codes.Â